At heart I am a storyteller. I've always loved a good story. The way they make you feel, hold your attention, linger in your mind long afterwards.
In today's world the stories we tell are more important than ever. They need to be more compelling, more relevant, more frequent. They must compete with and cut through 24-hour news cycles with fast scrawling chyrons, too many social media platforms to keep up with, and a pace of life that only seems to get faster with each passing year. Perry helps tell those stories.
For 7 years he worked on Parliament Hill for Ministers, Members of Parliament, on numerous election campaigns, and on a wide range of policy issues and initiatives. It provided a wealth of experience and insight into communications and public policy, the people who shape it, and how people are shaped by it.
Since 2011 Perry has worked in public affairs communications and advertising, helping a diversity of clients to tell their stories, in new and innovative ways. In 2016 he co-founded sparkadvocacy.ca where, as President + CEO, he specializes in communications initiatives related to awareness, reputation, advocacy and persuasion. Sometimes these efforts are meant to reach niche audiences, while other times they touch millions of people across our country.
Perry helps clients figure out what success looks like, who can help them achieve it, and how to inform, educate, persuade, impress, and astonish in order to make it happen.